The new brand experience for the ProBasket Basketball Association
For the future of the game.
Tasked with creating the new brand identity for the Basketball Association of Northeastern Switzerland, the ambition was to craft a brand that stands out in one of the most rapidly growing sports landscapes in Switzerland.
Brand Identity
ProBasket Classics Cup
A key component of this transformative project was developing the brand identity for the ProBasket Classics Cup, which included designing a brand new logo.
Behind the Logo
In designing the ProBasket Classics Cup logo, I utilized the ball from the primary logo to ensure brand continuity. The design captures the essence of basketball’s fluid motion and its dynamic growth in Switzerland, coming together to form a trophy, symbolizing the ultimate achievement.
